Advertising Information

Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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MORE RESOURCES:

AFP

New York Times now offers front-page advertising
MarketWatch - 12 hours ago
"In 2006 we began testing ads on some section fronts and received a very positive response from the advertising community," said Denise Warren, ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
NY Times debuts front-page ad; new revenue source The Associated Press
New York Times to sell front-page display ads Reuters
AFP - Chicago Tribune
all 310 news articles


BBC News

Strikes greet Sarkozy's TV reform
BBC News, UK - 7 hours ago
President Nicolas Sarkozy's changes will ban advertising on prime time public TV from Monday evening. The president says the reforms will increase quality, ...
French unions decry TV advertising change Forbes
France bans adverts on state TV during primetime guardian.co.uk
Advertising banned on France's state-owned television channels Telegraph.co.uk
Irish Times - Media Guardian
all 40 news articles


Dunkin' Donuts' New Advertising Offers Rallying Cry for 2009: 'You ...
PR Newswire (press release), NY - 7 hours ago
5 /PRNewswire/ -- Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today unveiled a new $100+ million integrated advertising ...
Dunkin' launches $100M ad campaign today Bizjournals.com
Dunkin' Donuts Finds Its Inner Cheerleader AdAge.com (subscription)
Click to see commercial via YouTube video Blue MauMau
Adweek - MediaPost Publications
all 27 news articles


Sun-Times Media Group Names Jim Dyer Vice President, Classified ...
Business Wire (press release), CA - 10 hours ago
He was a key player in the launch of AutoTrader.com, serving as Regional Sales Director, Advertising Operations Director and General Manager of Non Contract ...
Sun-Times Media Group Appoints Jim Dyer VP, Classified Advertising ... RTT News
Sun-Times News Group Names VP/Classifieds Editor & Publisher
Sun-Times Media Group proceeds with deregistration of Class A ... Trading Markets (press release)
Earthtimes (press release) - TechWhack (press release)
all 15 news articles


Vigilante Advertising's Annual 'Next 5' List of Key Social and ...
PR Newswire (press release), NY - 7 hours ago
5 /PRNewswire/ -- Vigilante, a leading advertising agency, today released its annual top five list of social and commercial drivers. ...


Nation’s Largest Grocery Advertising Network Celebrates Anniversary
PR Web (press release), WA - 4 hours ago
Colchester, VT -- MyWebGrocer has grown during 2008 to be the largest grocery advertising network in the US by providing relevant, timely and measurable ...


Hollywood Reporter

DMG Signs Michael Phelps as Face of Mazda in China
MSNBC - 4 hours ago
Phelps, the world's greatest Olympian and 14-times Gold Medal winner, will exclusively endorse the new Mazda 6 model in a series of advertising campaigns ...
Michael Phelps to endorse Mazda in China Hollywood Reporter
Michael Phelps to Promote Mazda 6 in China AdAge.com (subscription)
Michael Phelps signs groundbreaking deal with Mazda in China Brand Republic
mad.co.uk
all 43 news articles


Broadway World

reasons to be pretty to Hold Open Casting Call for Broadway ...
TheaterMania.com, NY - 11 hours ago
The producers of the Broadway production of Neil LaBute's reasons to be pretty have announced that they will hold an open casting call for its advertising ...
Ad Campaign for LaBute's reasons to be pretty Seeks Real Bodies Playbill.com
LaBute's 'reasons to be pretty' Looking for 'Real People' for Ad ... Broadway World
all 5 news articles


JP Morgan: '09 to be Rocky for Web and Brand Ads
Adweek, NY - 7 hours ago
That’s because the rocky macro-economic climate has caused performance based advertising to gain market share at a faster rate, a trend that should continue ...
paidContent.org - JP Morgan Sees Long-Term Dominance For ... Washington Post
all 6 news articles


'Newsday' Appoints Senior VP/Advertising
Editor & Publisher - 4 hours ago
By E&P Staff NEW YORK Lee Jones has been tapped to serve as Newsday's senior vice president of advertising with oversight of all national, major retail and ...

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